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AI UGC Video Generator

UGC-style videos of a person holding your product and talking to the camera. No creators to brief, no samples to ship.

Make UGC video →

UGC ads without waiting on creators

UGC ads work because they look like a real person showing a product they use. Getting them usually means finding creators, shipping samples and waiting weeks. With Photo AI you create an AI creator once, upload a photo of your product, and generate the content yourself: photos of the creator holding the product, videos of them using it, and talking videos where they say your script to the camera. Make ten versions and run the one that works.

How it works

Step 1

Create your AI creator

Upload 5 or more photos of the person who will present. Yourself, a team member or a model who has agreed to it.

Step 2

Add your product

Upload a product photo and the creator holds it in the scene you describe.

Step 3

Make the video

Turn the photo into a video, or write a script and get a talking video with captions.

UGC-style videos made with Photo AI

Real videos made by Photo AI users.

The AI video models behind it

You don't need a separate account for each model. Both are included in your Photo AI plan.

What you get for UGC

Your product in their hands

Upload a product photo and your AI creator holds it. Available on Pro and higher.

Talking videos from a script

Type up to 350 characters, pick a voice, and the creator says it to the camera with lip sync.

Captions built in

Add captions to talking videos so they work with the sound off.

The same creator every time

One face across all your ads, or several creators to test against each other.

Any setting

Kitchen, car, gym, desk, street. Change the scene by changing the sentence.

Commercial use included

Pro and higher include a commercial use license for ads and organic posts.

More ways to create and edit

What teams make with it

Ad creatives to test

Ten hooks for the same product in an afternoon, then scale the winner.

Product launch content

Videos ready before the first unit ships.

Ecommerce product pages

A person using the product next to the packshot.

App and SaaS promos

A presenter holding a phone and explaining what the app does.

Founder videos

Make yourself the creator and skip the filming.

Pricing

Videos are paid with the credits in your plan. The same credits make photos too.

Pro

$49 per month

1,000 credits a month

Up to 10 videos of 15 seconds

Most popular

Max

$99 per month

3,000 credits a month

Up to 16 videos of 15 seconds

Ultra

$199 per month

10,000 credits a month

Up to 40 videos of 15 seconds

A 15 second video costs 100 credits for your first 150 seconds of video each month, then 300 credits. Yearly plans cost less per month. See all plans

Loved by people who use it

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Photo AI is just fantastic! I take amazing photos of my wife, family and friends. As a photographer I use it to test ideas before creating a real photoshoot. I strongly recommend!

Everaldo
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Cool AI tool for image generation! I could create a lot of truly amazing pictures in different locations with different outfits! All my friends were surprised and loved my pictures!

Iryna
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Good input = good output. Very fun! Took me some effort to get the models to feel accurate but once I got the right input it was amazing. Photo AI was very responsive to my questions.

Jordan

Frequently asked questions

What is AI UGC?

UGC means user-generated content: casual videos of a person showing a product. AI UGC is the same style of video made with an AI model instead of a hired creator.

How do I make a UGC video with AI?

Create an AI character on Photo AI, upload a photo of your product so the character holds it, then turn the photo into a video or write a script for a talking video.

Can the AI creator hold my actual product?

Yes. Upload a product photo and it is used as the reference for what the creator holds. This is available on the Pro plan and higher.

Can the AI creator talk about my product?

Yes. Write a script of up to 350 characters and pick a voice, or upload your own audio. The video is lip-synced and can have captions.

Can I run these as ads?

Yes, Pro and higher include a commercial use license. Check the ad platform's rules on AI-generated people and disclosures.

Whose face can I use?

Your own, or someone who has given you permission. Do not create a character of a person without their consent.

How much does an AI video cost?

Videos are paid with credits from your plan. A 15 second video costs 100 credits for your first 150 seconds of video each month (10 videos of 15 seconds), then 300 credits. Shorter videos cost less, longer ones more.

Which plan do I need to make videos?

Pro ($49/month) or higher. Pro has enough credits for up to 10 videos of 15 seconds a month, Max up to 16 and Ultra up to 40. The Starter plan is for photos only.

Can I use the videos commercially?

Yes, the Pro plan and higher include a commercial use license.

Do I need to install anything?

No, it runs in your browser on phone and desktop. You can also use Photo AI from inside ChatGPT and Claude.

Make your first AI UGC video

Sign up, create your creator and add your product.

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